Put the consequential choices first.
The order should follow how the product is decided, not how the catalog was entered.
Find the decisions that shape the rest
Some choices determine which later options can apply. Product family, footprint, or module arrangement can change what the customer needs to see next. Review that order with the product team before arranging every option into a single long list.
Explain why the next choice appears
Keep the journey understandable when available options depend on an earlier selection. The customer should know which part of the product they are choosing now. If a later decision requires review, say so at the point it matters.
Test whether the summary follows
The finished brief should reflect the same logic. Start with the product direction and key dimensions, then add finishes and compatible options. A salesperson opening the brief can understand the arrangement before discussing the decorative details.
One useful question.
Write your product’s first four decisions on paper. Does each make the next one easier to understand?
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